Amazon Prime Day India campaign: A blend of creativity and strategy
Reimagining Prime Day for India
In 2019, the challenge was to adapt Amazon's US miniature stop-motion campaign for Indian audiences while maintaining its global appeal. Instead of replicating Seattle’s approach, we combined live-action with animation to craft a relatable character that anchored the narrative. Creating reusable digital assets ensured sustainability, cost efficiency, and a consistent creative direction, allowing the campaign to evolve seamlessly every year until 2023.
Building trust through collaboration
Skepticism around animation production was addressed through one-on-one sessions with the brand team, demystifying the process and fostering transparency. This built trust and empowered stakeholders to actively engage in the creative process, setting a benchmark for smoother execution in future projects.
Sustainable creativity, consistent impact
Reusable digital assets allowed the campaign to maintain its visual identity while evolving with Indian audiences. By combining innovation with cultural relatability and clear communication, the campaign strengthened Amazon’s brand presence in India, delivering consistent success over five years.
Outcome
The Amazon Prime Day India campaign demonstrated how strategic decisions, such as creating reusable digital assets, could drive long-term creative and logistical success. Winning the account in 2019 and executing the campaign until 2023, we consistently delivered visually compelling and culturally resonant narratives that strengthened Amazon’s brand presence in India.
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