Fanta - India campaign
Bringing cultural nuances to life
The campaign integrated regional elements, drawing inspiration from the vibrant motifs of Indian cinema, including superhero narratives that resonate with local audiences. These culturally relevant touches added energy and vibrancy to the story, fostering a stronger emotional connection with South Asian audiences. The result was a narrative that made Fanta more relatable and approachable in the region.
Seamlessly blending local and global
In collaboration with Ogilvy Delhi, we designed new characters and concepts that captured the unique dynamism of South Asia while remaining true to Fanta’s global identity. This initiative not only set a benchmark for blending localized storytelling with international branding but also reinforced Coca-Cola’s confidence in the power of region-specific adaptations to enhance brand equity.
