Godrej Deo - Safe fragrance campaign
Creative casting and collaboration
The agency, Creativeland Asia, approached us with a bold and innovative brief: "We want to demonstrate how alcohol-based deodorants can be harmful to the skin." To bring this concept to life, we partnered with Chamo San, a renowned Barcelona-based ballpoint artist whose fascination with Indian culture added depth to the campaign. His artistic narrative seamlessly blended creativity with brand messaging, making the campaign uniquely engaging.
Visual storytelling for health awareness
Director Danila Kostil developed a cinematic script that addressed the harmful effects of alcohol-based deodorants while weaving a compelling narrative. Shot in Goa, the film used Chamo San’s intricate ballpoint artistry to visually highlight the health benefits of Godrej’s alcohol-free deodorants. The combination of artistic precision and cinematic storytelling elevated the campaign’s message, creating a visually striking and emotionally resonant piece.
Impact and Recognition
The Godrej Deo campaign showcased the potential of combining art, storytelling, and cinematic direction to communicate a brand’s vision effectively. Director Danila Kostil’s vision, coupled with Chamo San's artistry, elevated the campaign into a creative benchmark, demonstrating the brand’s willingness to explore innovative methods in advertising.
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