Pehley Akshar - Educational campaign
Script development and a pandemic pivot
The campaign aimed to promote safe and inclusive educational environments in government schools, capturing the impact of Pehley Akshar’s Safe Space initiative on teachers and students. Just as production was about to begin, the COVID-19 pandemic forced a pivot to a remote execution format, leading to a reimagined campaign.
Stop-motion innovation
Adapting to lockdown constraints and a tight budget, we embraced stop-motion animation. Directed by first-time commercial director Sharanya Ramesh on a 3-feet by 3-feet miniature set in her father’s study, the campaign exemplified resourceful creativity. Author Sampurna Chatterjee’s evocative poetry added emotional depth, creating a narrative that resonated with teachers and students alike.
A testament to creativity and resilience
Despite challenges, the campaign’s engaging narrative effectively communicated Pehley Akshar’s vision, earning widespread appreciation. It stands as a testament to the power of collaboration, creativity, and adaptability in storytelling, showcasing Radical Eyes’ commitment to impactful content.
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