Safalgram-CEAT collaboration film
A unique partnership for change
The collaboration between Safalgram and CEAT showcased how innovative partnerships can drive sustainable solutions. When Safalgram sought eco-friendly materials for constructing evapotranspiration toilets in rural India, CEAT contributed discarded tires and commissioned a film to highlight this initiative as part of their CSR efforts. The script connected CEAT’s recycling efforts with Safalgram’s mission, emphasizing how sustainability can address critical sanitation challenges in underserved communities.
Crafting a story with heart
We created an engaging and insightful film that featured real villagers as cast members, adding authenticity and emotional depth. Through their lived experiences, the narrative illustrated the challenges of rural sanitation and how tire-based toilets could transform lives. The result was a relatable and impactful story blending purpose with creativity.
Impact and Recognition
The film effectively highlighted the partnership between CEAT and Safalgram, raising awareness and support for sustainable sanitation solutions in rural India. It reinforced the importance of collaboration in addressing community needs and inspired audiences to recognize the potential of innovative CSR initiatives.
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