Volkswagen Jetta - “Flyboy” campaign
Concept and VFX innovation
The “Flyboy” campaign for Volkswagen Jetta was a metaphorical celebration of freedom and ambition, designed to connect with India’s aspirational audience. Directed by Hamish Rothwell, known for his sharp visual storytelling, the campaign relied on groundbreaking visual effects. Collaborating with global VFX experts, challenges like feather simulation were overcome, resulting in lifelike visuals embodying growth and liberation.
Precision and creative collaboration
In partnership with DDB Mumbai, the campaign explored creative freedom to achieve stunning effects. Every detail, from feather textures to movements, symbolized the liberation and performance aligned with Volkswagen Jetta’s brand ethos of sophistication and precision.
A landmark in Indian advertising
“Flyboy” set a new standard in Indian automotive advertising, earning accolades like the Clio Award and recognition at the New York Festivals. It remains one of India’s most awarded automobile commercials, inspiring a new wave of storytelling in the industry.
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